Are all your site visitors “average”?
No! The traffic coming to your site varies widely in its potential value. Some visitors will convert, some may convert and some will never convert. Some need a promotion to convince them to buy. Others don’t, but will happily take a discount if offered one.
Different visitors have different value.
Predictive analytics to power differentiated experiences.
Identifying the differentiated value in your traffic is hard enough. But to be able act on those insights requires doing so in real-time.
Intent Media uses predictive analytics to enable retailers to adapt site experiences in real-time, based on what will yield the most value from every visitor. Visitors to your site are scored in real-time — even if they’ve never been to your site before — and our decisioning engine enables you to change the user experience accordingly.
So you can stop showing discounts to people who don’t need them. Only show on-site advertising to people not likely to buy from you. Promote your loyalty program to relevant visitors and focus on merchandising to the rest. Emphasize your offline stores to your online researchers, and your conversion funnel to online shoppers.
We’re bringing big data to bear in a practical way that adds real value. We’d love to discuss applying it to your business. It’s easier to get started than you think.Contact us to learn more