Travel shoppers typically search dozens of sites before buying. And on most sites, only 3% of shoppers actually buy anything.
What are the other 97% doing? They’re comparing prices and researching options for their trip. In other words, they’re using travel sites like search engines. For years, most sites have ignored this consumer need, instead choosing to focus solely on the 3%.
A revolution is underway, and travel brands have started to think differently about their business. Intent Media is leading the charge with intelligent products designed for both the 3% interested in buying and the 97% doing research. These products help travel brands unlock massive profit and reach new customers, while giving travel shoppers exactly what they want.